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Got your Danish warmed up and your coffee creamed? Good.
I just got wind of the first product from the combined forces
of Disney and Apple, and it uses the following ad tag line:
As you may now have guessed it involves the theme parks.
Below is the rest of the press release which was accidently
posted online at
www.iparkland.com last night:
Disney and Apple
reinvent the theme park with iPark
WALT DISNEY WORLD ORLANDO--April 1, 2008--The Walt Disney
Company along with Apple today introduced iPark, combining three
products--a theme park vacation, a widescreen iPod with touch
controls, and a breakthrough commerce device with instant
debit/credit card billing--into one small and lightweight
handheld device.
iPark introduces an entirely new user interface for theme
parks based on a large multi-touch display and pioneering new
software, letting users control iPark with just their fingers.
iPark also ushers in an era of software power and sophistication
never before seen in a mobile device, which completely redefines
what users can do in a virtual queue.
"iPark is a revolutionary and magical product that is
literally light years ahead of any other," said Steve Jobs,
Apple's CEO. "We are all born with the need to ride Dumbo--and
iPark allows you to do this from anywhere you are with the most
revolutionary user interface since the mouse." "With iPark we
can finally be rid of those dirty, smelly and expensive to
maintain actual theme parks" intones Jay Rasulo, head of
Disney's parks division, "not that I ever set foot in them
anyway." "I was watching the parade at our Hong Kong park..."
said Bob Iger, Disney's CEO.
iPark is a Revolutionary Mobile Theme Park
iPark is a revolutionary new mobile theme park device that
allows users to take virtual rides, see virtual shows and enjoy
virtual parades by simply pointing at an icon. iPark syncs all
of your billing information from your bank, so that you always
pay for every virtual experience instantly. In addition, you can
easily construct a favorites list for your most frequently
boarded rides, and easily manage your virtual queues.
iPark's pioneering instant E-churro, an industry first, lets
users enjoy the scent of a reheated dough stick, decide which
dipping sauce they want, then go directly to another virtual
outdoor vending cart without delay. This enables users to
immediately obtain the snickerdoodle or corn dog that interests
them most.
iPark includes a full QWERTY soft keyboard to easily extend
your virtual stay. iPark also includes a calendar application
that allows users to immediately book their next virtual theme
park visit.
iPark is Widescreen
iPark is widescreen with touch controls that lets pin traders
"trade" their collections by easily scrolling through entire
lists of characters, rides, events and limited editions with
just a flick of a finger. Pin artwork is stunningly presented on
iPark's large and vibrant display. iPark also features Queue
Flow, Apple's amazing way to wait in a virtual line for a
virtual ride, for the first time ever.
iPark's stunning 3.5-inch widescreen display offers the
ultimate way to watch virtual in room promotional videos and
endless Disney DVD trailers on a pocketable device, with touch
controls for play-pause, chapter forward-backward and volume.
iPark plays the same videos over and over again so you can
enjoy Stacey Aswad untill doomsday if you want. The iPark now
offers over 350 Stacey Aswad promo shorts, and over 5,000 Disney
DVD promotional trailers. iPark also includes Goofy's Maps,
featuring Disney's groundbreaking park map service, offering the
best maps experience by far on any pocket device. Users can view
virtual rest room locations, virtual attraction information and
get virtual mis-directions, all from iPark's remarkable and
easy-to-use touch interface.
iPark's Advanced Sensors
iPark employs advanced built-in sensors--constantly
monitoring your bank balance or credit card limits. iPark's
built-in accelerometer detects when the user has rotated the
device from portrait to landscape, then automatically changes
the contents of the display accordingly, with users immediately
seeing the entire width of a itemized billing page, or virtual
room service charges in their proper landscape aspect ratio.
"iPark is a miracle, just like me." said Steve Jobs, Apple's
CEO. "iPark is the future, um, now." drones Jay Rasulo, head of
Disney's parks division. "I was watching the parade at our Hong
Kong park..." said Bob Iger, Disney's CEO.
Pricing & Availability
iPark will be available in the US in June 2008, Europe in
late 2009, and Asia in 2010, for $1499 (US). This includes a
single user, three day "park hopping" virtual visit. Additional
virtual visits may be downloaded via iTunes at similar price
points.
Learn More About iPark
To learn more about iPark, please visit
www.iparkland.com
Press Contacts:
Rob Dougherty
Disneyland
Ray Gomez
Apple
Company and product names may be trademarks of their
respective owners. |
